Case study: From overwhelmed to thriving online
How Everything Hair & Beauty elevated their online store for more sales & smoother shopping
Introduction
John and Kelly, the founders of Everything Hair & Beauty, have dedicated their lives to the hair and beauty industry. With decades of experience, starting from John’s early days in his father’s barber shop and Kelly’s passion for hairstyling from a young age, they built a thriving business.
Their journey led them to open a modern showroom in Keilor Park, offering over 200 premium brands and industry training to professionals and enthusiasts alike. But while their physical store flourished, their online presence needed a serious upgrade.
When it came time to redesign their e-commerce store, the process felt overwhelming. With little technical knowledge and concerns about unreliable agencies, they didn’t know where to start. Many companies never even responded, and those that did felt distant and impersonal.
Then John found Rainstorm, a trusted provider with strong reviews. Unlike others, we responded quickly and offered clear guidance every step of the way. That’s how we became Every Hair & Beauty’s e-commerce web designer, bringing their vision to life.
Annie actually got back to me quickly and explained everything clearly. I felt like I had someone to talk to, not just a company handing me off to different people. I appreciated that as we went along, they explained exactly what I needed.
The Challenges
Low conversion & no initial SEO budget
Despite having loyal followers and decent traffic, sales remained low. John knew that the company needed a website designed to convert visitors into customers while relying on organic growth, as they had no budget for SEO initially.
Finding a trustworthy & responsive agency
Many agencies were slow to respond, or didn’t respond at all making it difficult to find a reliable partner. John also worried about agencies disappearing mid-project, adding to his hesitation.
Unaware of hidden technical issues
- John had little knowledge of the redesign process, unsure of what was needed, where to start, or how everything would come together. This left him feeling nervous and overwhelmed.
- The company fully relied on their previous agency, assuming everything was set up correctly. Lacking e-commerce expertise, they didn’t realise hidden issues like incorrect Click & Collect settings and Google not indexing key pages were quietly impacting their store’s functionality and visibility.
A guided, hands-on approach
Thorough analysis & system audit
Before starting the redesign, we conducted a comprehensive audit to uncover gaps and hidden technical issues. Our goal was to eliminate friction and create a seamless, engaging website that converts visitors into buyers.
Through our analysis, we identified three key areas for improvement: design refresh for conversions, mobile optimisation, and speed enhancements.
Clear communication & personalised support
From the start, having a direct point of contact gave John confidence throughout the process. Our structured approach ensured clear and transparent communication, so he always knew what to expect. He could reach out anytime with questions, knowing he had expert guidance every step of the way.
Building a website they can manage with confidence
We worked closely with John to create a user-friendly, easy-to-navigate website designed for long-term growth.
By the end of the project, John had not only a high-performing online store but also the knowledge and confidence to manage updates and scale his business with ease.
We haven’t even spent on SEO yet, but sales are consistently growing, and customers tell me the website is easy to use. Products that competitors don’t have are bringing in traffic, and I can see that with the right investment in SEO, we’ll climb even higher.
An ecommerce website built for growth
Choosing Rainstorm was more than just a website redesign. It was a transformational step toward a high-performing, user-friendly online store. By addressing hidden issues, improving usability, and providing clear guidance, we helped Everything Hair & Beauty create a site that not only attracts visitors but turns them into customers.
- Frictionless shopping experience: a streamlined design makes browsing and checkout seamless.
- Optimised for mobile & speed: faster load times and mobile-friendly navigation keep customers engaged.
- Confidence & control: the client can now manage updates with ease, without relying on developers.
- Expert support & clear communication: a dedicated point of contact ensured a smooth, stress-free process.
With a conversion-driven design, optimised performance, and long-term scalability, the new website sets Everything Hair & Beauty up for lasting success.
I always ask my customers if they need help, and they all say, ‘No, it’s easy to use.’ That’s exactly what I wanted! The foundation Rainstorm built is solid, and I feel confident about the future.
+ 30%
sales growth since launch
Results & the road ahead
Once the website launched, it didn’t take long to see results. Without any SEO investment, organic sales started growing as customers found their products online. Best of all, customers loved how easy the website was to use.
With a strong foundation in place, Everything Hair & Beauty now has the confidence to grow. They plan to refresh and update their site regularly to stay ahead of the competition.
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